Last edited by Kajijas
Saturday, May 16, 2020 | History

2 edition of Management in marketing. found in the catalog.

Management in marketing.

Samuel B. Stocking

Management in marketing.

by Samuel B. Stocking

  • 198 Want to read
  • 16 Currently reading

Published by Univ. of Toronto Press in Toronto .
Written in English

    Subjects:
  • Marketing

  • Edition Notes

    StatementContributors: Theodore H. Brown [and others]
    Classifications
    LC ClassificationsHF5415 .S85
    The Physical Object
    Paginationvii, 118p.
    Number of Pages118
    ID Numbers
    Open LibraryOL6037128M
    LC Control Number48020635
    OCLC/WorldCa544200

      The best book for marketing management that I have found is the 15th edition of Marketing Management by Kotler Keller. The authors of this book are Philip Kotler and Kevin Lane Keller. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management.   Here are 16 of the best marketing books that can give you a strong background in the techniques used for effective marketing as well as fresh advice on how to improve your current efforts. Best Marketing Books For Beginners 1. Kotler on Marketing. Author: Philip Kotler Amazon: $ for paperback. Kotler's name is synonymous with marketing.

      This book is an authoritative collection on the past, present and future of animals in marketing — and makes the case that the more they’re used, the better off everyone is. The 9 Best E-Commerce Books of Strategic Marketing Management: Building a Foundation for Your Future 4 • Customer characteristics and purchasing hot buttons provide the information needed to decide whether the firm can and should attempt to gain or maintain a sustainable competitive advantage for marketing to a particular market segment (Lehmann and Winer ).

    Book Review. An unusual management book on decision-making by a leading authority on conceptual thinking. Some people might think that management is all about strategies and their effective implementation or knowing how to manage people and resources, but this author stresses again and again that it is all about how one thinks. Marketing Management. Marketing Management course note is designed to serve as an introduction to the theory and practice of will explore the theory and applications of marketing concepts through a mix of cases, lectures, assignments and group projects. Author(s): Prof. Natalie Mizik.


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